I help founders and leadership teams clarify their story and translate it into pitch decks, brand foundations, and sales-driven materials.
Below are selected examples of narrative strategy, visual direction, and offer clarity across live brands and campaigns.
Brand, Pitch & Sales Narrative
Brands
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Campaigns
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Narrative Strategy
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Visual Direction
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Brands ✳︎ Campaigns ✳︎ Narrative Strategy ✳︎ Visual Direction ✳︎
Pitch & Narrative Thinking
Retreat Overview – Petty Creek Mountain Ranch
Clarifying the audience, core problem, and promise of the retreat experience.
Executive Off-site Proposal & Pricing
Structuring the offer, tiers, and value to support confident decision-making.
Recharge for Leadership Teams
Adapting the core offer to a specific audience without diluting the message.
Brand Foundation & Messaging
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Defined voice, audience, and core message for leadership content across web, speaking, and email.
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Clarifying positioning, voice, and narrative for a founder-led consulting brand focused on leadership, futurism, and strategic thinking.
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Shaping language, tone, and structure for a relational, experience-driven coaching community.
Sales & Conversion Materials
These materials are designed as clarity tools, not persuasion tactics.
Each example focuses on helping a reader understand the offer, see themselves in it, and move forward with confidence.
Built to move a reader from curiosity → clarity → commitment.
Landing Pages | Offer Pages | Program Overview | Retreat or Service Descriptions | Business Cards | White Papers
Bringing Clarity to the Work
These examples reflect my approach to helping teams articulate their value and build materials that communicate clearly and confidently.
Happy to walk through any of these or create a sample specific to your project.