A woman smiling and leaning on a kitchen counter with black cabinets and a speckled gray countertop, with a modern light fixture and framed photos on the wall behind her.

Hi, I’m Shayla

Brand Designer | Experiential Creative | Strategic Storyteller

Spokane, WA
shayla@inlanddesigncompany.com
inlanddesigncompany.com
linkedin.com/in/shaylamcghee

About Me.

A woman and a young girl painting together on a sheet of paper, with watercolor paints and brushes, on a brick table.

I’m a multidisciplinary brand designer with 10+ years of experience shaping visual identities and experiential campaigns across digital and physical platforms. My expertise spans front-end design, marketing strategy, and brand systems.

I’ve led end-to-end creative projects for tech, health, manufacturing, and service-based businesses aligning storytelling with scalable systems. Passionate about user-first design and collaboration, I deliver high impact experiences across mediums.

Proficient in Adobe Creative Cloud, Figma, Squarespace, and emerging AI tools like ChatGPT and Canva AI.

A MacBook Pro laptop on a wooden table with a website open for Amphenol, a global interconnect solutions company, with a blurred background of a couch, pillows, and a plant.

Skills & Tools.

Brand Systems | Experiential & Event Design

  1. Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign)

  2. Web & UI Design (Squarespace, WordPress, Shopify)

  3. Creative Direction & Team Collaboration

  4. Marketing Strategy & Content Creation

  5. Design Thinking & Storytelling

  6. AI tools: ChatGPT and Midjourney

Experience

  • Creative Director & Founder
    2016 – Present

    • Built and led a boutique design studio for clients across tech, healthcare, and nonprofit sectors

    • Developed brand systems, digital campaigns, websites, and event marketing materials

    • Directed cross-functional teams and ensured creative consistency across platforms

    • Mentored junior designers and collaborated with developers, photographers, and marketers

  • Marketing Coordinator
    2011 – 2016

    • Led tradeshow and event marketing execution

    • Created marketing materials, print assets, and web content

    • Integrated Salesforce-driven marketing campaigns

    • Grew from intern to coordinator while completing graphic design education

  • Brand, retreat positioning, pitch materials, sales narrative

  • Founder brand, messaging, narrative strategy

  • Brand foundation, positioning, and web messaging

  • Brand language, program messaging, and experience framing

  • Website restructuring, messaging hierarchy, and content clarity

  • Website refresh, SEO structure, and service messaging

Client Work

View Projects
Text reading "American Advertising Awards" with a minimalistic design.

ADDY Awards – Spokane (2014)
Gold: Digital Advertising
Silver: Sales Promotion

Logo for Spokane Colleges featuring a stylized pine tree and mountain in blue and green, with text 'Spokane Colleges' and affiliations 'SCC' and 'SFCC'.

AAS in Graphic & Web Design
Spokane Falls Community College, 2012 – 2014

Contact me.

Email: shayla@inlanddesigncompany.com
Phone: 509.953.8333
Website: inlanddesigncompany.com
LinkedIn: linkedin.com/in/shaylamcghee

Email Me